About Bridgestone

Bridgestone is committed to being a world leader in tire technology and the developing the most advanced tires and rubber products in the world and to always provide world class customer service.

We have a “Passion for Excellence” that can be summed up in the words of founder Shojiro Ishibashi, who said Bridgestone is dedicated worldwide to “serve society with superior quality” - this sounds much like TRADEBRANDS’ mission to provide Zambia and the rest of our continent with superior brands without the superior price.